Nayya
2024 – PresentHealthcare tech that helps employees understand and use their benefits.
From SaaS to AI-native.
AI product
Choose relaunch
Growth · B2B2C
Product incubation
0→1
Leave
0→1 leave planning
Claims Advocate
Incubation chapter · in progress
Design system
Tokens and patterns
Modu
2022 – 2024A self-initiated studio for branding, product, UX, and going to market.
BetterUp
2021 – 2023Coaching and professional development for people and teams.
Website rebrand
Web brand and systems
Insight reports
Interactive acquisition
App · New member signup
Growth
Equinox
2017 – 2021Luxury fitness and lifestyle. Partnerships, content, web, and the member app.
Equinox.com
Site and design system
AMEX Platinum × Platform X
Partnership product and training
Welcome Forward
Brand campaign
Sleep Number
Furthermore partnership stories
Furthermore - ad / content ecosystem
Content and ads in the member app